Peaks Advocacy
Winning Strategies
At Peaks Advocacy, we specialize in smart, strategic political consulting that delivers results. From campaign management and message development to coalition building and voter engagement, we help candidates, causes, and organizations move the needle in the Western United States and beyond. Whether you’re running for office or advancing a bold policy agenda, our team brings deep experience, local knowledge, and a commitment to doing the work the right way. We know the landscape because we live here—and we fight hard for the values and communities that define it.
Our Proven Approach
Tailored Solutions
No two campaigns—or communities—are the same. At Peaks Advocacy, we don’t believe in one-size-fits-all playbooks. We take time to understand your goals, your landscape, and your audience, then build a strategy that’s customized to your unique needs. Whether it’s running a full-scale electoral campaign, shaping public opinion, or navigating policy fights, we create scalable, adaptive solutions that meet the moment and set you up to win.
Data-Driven Insights
In today’s political environment, good instincts aren’t enough—you need hard numbers and smart analysis to lead with confidence. Peaks Advocacy uses proven tools and real-time data to inform every move. From voter targeting and turnout modeling to polling and performance tracking, we turn data into strategy and strategy into action. That’s how we help clients make smart decisions, allocate resources effectively, and stay ahead of the curve.
Matthew Capalby, founder and CEO
Matthew Capalby is a seasoned political strategist with more than two decades of experience in campaign leadership, government relations, and public affairs. Based in Tucson, Arizona, he has advised candidates at every level—from city council to Congress—and has a proven track record of crafting data-informed, values-driven strategies that win tough races. A trusted partner to labor unions, advocacy groups, and progressive organizations, Matthew combines big-picture thinking with on-the-ground grit to help clients build power and make change. He founded Peaks Advocacy to bring a high-integrity, high-impact approach to the fights that matter most.